Most people have heard of the conscious and subconscious mind. Your conscious mind is the part of your mind you have conscious access to. Your sub-conscious mind is the part of your mind that you don't. Below, I show you how this is mirrored in the web.

Reflection and Meaning on the Web

A tag cloud with terms related to Web 2.
Image via WikipediMost people have heard of the conscious and subconscious mind.  Your conscious mindThe web’s conscious mind is the mind made of people consciously creating collaborative content.  This takes place in wikis, discussion boards, blogging, micro-blogging, social bookmarking, and so on.

Most people have heard of the conscious and subconscious mind.  Your conscious mind is the part of your mind you have conscious access to.  Your sub-conscious mind is the part of your mind that you don’t.  Below, I show you how this is mirrored in the web.

The web’s subconscious mind concerns the intelligence that is mined from what people do, without them necessarily knowing it.  This is often done through taking large amounts of search data, and finding interesting patterns in it.  Also, if it’s a site you buy from, then places like Amazon put you into various groups based on your choices and recommend what other people in your groups have chosen.

A lot of times things are done both consciously and subconsciously.  What unites consciousness and subconsciousness?  Two things:  Reflection and Meaning.  We consciously reflect on on what we are doing unconsciously, and we finding meaning with it.

Web 2.0 (the interactive and collaborative web) becomes Web 3.0 (the semantic web or the web of meaning) when it begins to reflect on itself and gives meaning to itself.  And, this is what we are doing when we mark up what we  create with semantic meta-data…such as tagging.

Web 2.0 will become Web 3.0 more and more when meaningful reflection (and the resulting meta-data) becomes a first class citizen of our content.  Meaning allows information to be leveraged in creative new ways.  So, there are some very exiting developments to come, and I definitely want to be part of that.

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